More than a word, it's a reminder - Welcome to CanBe - Buy a Hoodie & Get Sweats 10% OFF!

We seek to cultivate a sense of hope and resilience, reminding our customers that they have the strength to overcome challenges and realize their dreams. We aim to break the stigma surrounding mental health and encourage open conversations, fostering a supportive community that uplifts and empowers one another. Canbe is a symbol of possibility, a reminder that each step forward is an achievement worth celebrating. We invite you to join us on this journey of self-discovery and growth, as we embrace the limitless potential of being, and inspire each other to believe that we can be anything we desire.

Unveiling the CANBE Journey - From Pain to Purpose

 My name is Cross Novia, a 24-year-old social media influencer and entrepreneur. Although my initial path led me to become a registered nurse, I discovered that my true calling was elsewhere. My purpose, my "why," is rooted in a past marred by chronic pain and a struggle with depression that spanned many years.

There was a time when life seemed unbearable, filled with loneliness and pain that I couldn't escape. Despite seeking medical help and trying various medications, I found myself at rock bottom, succumbing to unhealthy coping mechanisms. It was in this darkness that I began my journey of self-discovery and transformation.

I delved into the world of self-help books, embraced meditation, incorporated healthy habits, and learned to care for myself holistically. I realized the power of changing my habits, a revelation that transformed my life. I confronted my addiction to pain, understanding that I held the key to change and improvement within myself. I recognized the negative feedback patterns in my mind and took control before they controlled me.

Crucially, I grasped the significance of stress reduction, recognizing that stress can be a silent killer. As I changed my mindset, I began regaining control and empowering myself. I left behind preconceived notions, ushering in a paradigm shift that marked the beginning of a lifelong journey of learning.

In moments of darkness, when it seemed impossible for life to improve, I discovered the light at the end of the tunnel. Now, through my videos, I aspire to inspire and demonstrate that change is possible. I founded the mental health brand CANBE, signifying the power of choice – you can be sad or happy, and the choice is yours. Life can always be better if you embrace the journey of becoming better.

What's the story behind CANBE?

CANBE represents the transformative power of choice. It emerged from my personal journey of overcoming chronic pain and depression, emphasizing the idea that individuals have the power to choose a better life. It's a reminder that one can be sad or happy, and it's up to each person to shape their reality.

How can we stay committed to a life-long journey of discovery, growth, and learning?

Commitment to lifelong growth involves embracing change, staying open-minded, and adopting a mindset of continuous learning. It's about recognizing that every challenge is an opportunity for growth and viewing life as an ever-evolving journey of self-discovery.

Healing: Is it the answer or the adversary?

Healing is the answer, but it requires confronting challenges head-on. It involves acknowledging pain, understanding its roots, and actively working towards a healthier and happier life. Healing is not the adversary; it's the transformative process that leads to a better version of oneself.

CANBE: The final vision everyone can have.

CANBE is the ultimate mantra – a vision of a life where individuals recognize their power to shape their emotions and experiences. It encapsulates the belief that life can always be better, and by choosing happiness and personal growth, one can unlock their full potential.

As you ponder these thoughts, remember that your journey is uniquely yours, and the power to shape your narrative lies within. Embrace the CANBE mantra, choose a path of growth, and watch as life transforms before your eyes.

Wishing you a journey filled with self-discovery, resilience, and joy.

With gratitude,

Cross Novia

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™